Privacy Policy

Bluemétrica S.A.S. de C.V., hereinafter referred to as “Bluemetrica”, with business address at Calle 10 Poniente 4905, Colonia Aquiles Serdán, Puebla, Mexico, Zip Code 72140, and website

www.bluemetrica.agency is responsible for the collection, use, and protection of your personal data in accordance with applicable laws in Mexico (LFPDPPP) and the United States, including the California Consumer Privacy Act (CCPA) where applicable. We are committed to safeguarding your personal data and ensuring transparency in how we use it.

What Personal Data Do We Collect?

To fulfill the purposes described below, we may collect the following categories of personal information:

Identification data (e.g., name, ID number)
Contact data (e.g., email address, phone number)
Employment information (e.g., company, job title)
Academic information (e.g., degrees, institution)
Online identifiers (e.g., IP address, cookies, browser type)

Purpose of Data Use

Primary Purposes

We use your personal data to provide the services you request, including:

Contacting you to provide services or respond to inquiries
Conducting service-related analysis and internal research

Secondary Purposes (Optional)

With your consent, we may also use your information for:

Sending promotional messages about our products and services
Advertising and marketing efforts
Commercial prospecting and sales outreach

If you do not wish your data to be used for secondary purposes, you may opt-out by sending an email to privacy@bluemetrica.agency with the subject “Opt-out – Secondary Purposes” and the following statement: “I do not consent to the use of my personal data for the following purposes:”

[ ] Promotions
[ ] Marketing
[ ] Commercial prospecting

Opting out of secondary uses will not affect your access to services contracted with us.

Your Privacy Rights (ARCO / CCPA)

You have the right to exercise the following:

Access – Know what personal data we hold about you
Rectification – Request correction of outdated or inaccurate information
Cancellation – Request deletion of your data when no longer needed
Opposition – Object to the processing of your data for specific purposes

Under the CCPA (for California residents), you also have the right to:

Request a list of data categories collected and shared
Request data portability
Request non-discrimination when exercising your rights

To exercise any of these rights, please submit your request via email to:

privacy@bluemetrica.agency

Include:

Your full name and a copy of your ID (INE or Passport)
A clear description of the right you wish to exercise
Supporting documentation, if necessary

We will respond within 5 business days via the same email.

Consent Revocation

You may revoke your consent for the use of your personal data at any time. Please be aware that certain revocations may limit or prevent the continuation of services.

To revoke your consent, send an email to privacy@bluemetrica.agency with:

Your name and ID (INE or Passport)
A signed statement indicating the data and purposes for which you revoke your consent

We will confirm receipt and process your request within 5 business days.

Limiting Use or Disclosure of Personal Data

To limit how we use or disclose your personal information, you may email us at privacy@bluemetrica.agency and request:

Limitation on marketing or advertising
Restrictions on data sharing with third parties (if any)

Use of Tracking Technologies (Cookies & Web Beacons)

Our website uses cookies and similar technologies to:

Monitor browsing behavior
Improve user experience
Deliver targeted marketing

Data collected includes:

Session identifiers
Preferred language
Location and browser type
Operating system
Timestamps of visits

You can manage your cookie preferences in your browser settings.

Changes to This Privacy Notice

This Privacy Notice may be updated due to:

Legal changes
New services or features
Business model updates

We will notify you of significant changes via email.

Last updated: January 26, 2024

Contact

If you have questions or concerns about this Privacy Notice, please contact:

Andrea G. Chargoy
Email: privacy@bluemetrica.agency
Phone: +52 55 3228 2866